E-Marketing Insights Podcast

Episode 4 - Alan Jones of Doing Words

2010-07-30T17:52:00.000+10:00

Interview with Alan Jones of Doing Words Sydney 2010

Alan-jones-doing-words-podcast-mix by Odge

I recently had an opportunity to speak with Alan Jones of Sydney based Doing Words http://doingwords.com/.

Alan talks about Doing Word and how it was born from the early days of the Web in 1995, through working with Microsoft and Yahoo before the dotcom crash. He discusses his evolution from public relations through product manager to communications consultant copywriting for web, email and social media and his role helping Geeks explain their cool new products to target customers, advising venture capitalists and investors about the potential of new web startups.

Alan describes some of the phases we’ve gone through in the last 6-8 years and the emergence of social networking platforms Orkut, Bebo, MySpace and Facebook and how these have streamlined communication with friends, family and colleagues networks has created grown into the current marketing phenomena. The opening up of these platforms to third party developers and the implications of privacy and advertising and how that is affecting their relationship with their customer base.

Alan also looks into his crystal ball for us and gives his views on the future of mobile devices, adaptations the social networking applications are making to work on the varying screen real estate on the 30+ device operating systems including J2ME, Symbian, iPhone, iPad and Android.

I also ask Alan for his take on the convergence of internet and television consumer products starting to hit the market and where he sees service providers, content publishers and hardware manufacturers battle it out for market share.

Episode 3 - Jasmine Batra of Arrow Internet Marketing

2010-07-21T21:42:00.005+10:00

Interview with Jasmine Batra of Arrow Internet Marketing at CeBIT Exhibition Sydney 2010

Episode 3 - Jasmine Batra Director at Arrow Internet Marketing Melbourne & Sydney by Odge

I recently had the pleasure of catching up with Jasmine Batra at the Sydney CeBIT Exhibition.

Jasmine’s company, the award winning Arrow Internet Marketing located in Melbourne with an office in Sydney Australia, is one of the top SEO companies in the country. Arrow specialises in SEO consultation and services, Google Adwords campaign management and Social Media Marketing.

I was lucky enough to catch Jasmine’s SEO workshop at the 2009 WebForward Conference so I took the opportunity to catch up and get her views on the industry in 2010.

Here Jasmine talks about Arrow’s ability of enabling businesses to capitalize on search rankings including the recent changes in the “Caffeine” release of the Google ranking algorithm, the impact of the speed factor, how to evaluate your site against the average speed of other sites and guarantee high quality traffic.

Jasmine also discusses Social Media Optimisation and how Arrow’s clients are seeing the benefit of engaging with customers through Facebook and Twitter.

Episode 2 - Michael Loop of Datarati

2010-07-12T22:33:00.007+10:00

Interview with Michael Loop of Datarati at CeBIT Exhibition Sydney 2010

Episode 2 - Michael Loop Marketing Automation & CRM Director at Datarati Sydney by Odge

I recently caught up with Michael Loop at the Sydney CeBIT Exhibition and WebForward Conference. Michael's company Datarati, located in Sydney Australia, specialises in marketing automation, analytics and campaign optimisation. They also represent marketing automation company Marketo.

Michael and his business partner, Will Scully-Power gave a 3 hour workshop "Data-Driven Marketing using Digital Behavioural Data" at the CeBIT WebForward Conference.

Here Michael talks about utilising CRM systems to understand customers and prospects to build a continuing relevant conversation using email, SMS and dynamic content on websites.

Michael also gives his take on the future of online marketing, trends in social media and how it affects marketing, the democratisation of technology and access to information via the internet. Along with the popularity of Facebook, Twitter, and LinkedIn he sees the use of video with live and recorded demonstrations on websites as a great medium that will be the big growth factor for online marketing in the next few years.

Episode 1 - Jaaved Khatree of DejanSEO

2010-05-26T08:06:00.006+10:00

Interview with Jaaved Khatree of DejanSEO at CeBIT Exhibition Sydney 2010

Jaaved-Khatree-DejanSEO-podcast-mix by Odge

I recently caught up with Jaaved Khatree, at the Sydney CeBIT Exhibition. Jaaved is Senior SEO strategist at DejanSEO Brisbane. He talked with me about the SEO strategies they use at DejanSEO to improve the search engine ranking of their clients websites and how there has been an increasing surge in demand for SEO services.

Some of the techniques Jaaved talks about include statistical analysis of website traffic using tools such as Google Analytics, Piwick and AWStats. SEO for Mobile computing and iPhone markets. Using social media and social media monitoring strategies. DejanSEO encourage staff use Facebook, Twitter and YouTube to follow industry developments. They also encourage clients to use social media to monitor their brands and create buzz about their products. They are currently developing the social media side of the business.

Jaaved gives his take on the importance of the recent Google Speed element of the ranking algorithm and believes that a good link building program is still the most important element in a good SEO strategy.

Introducing Owen Jones Podcasting

2010-03-12T11:33:00.002+10:00

Podcast personal introduction by Odge