Episode 3 - Jasmine Batra of Arrow Internet Marketing

Interview with Jasmine Batra of Arrow Internet Marketing at CeBIT Exhibition Sydney 2010

Episode 3 - Jasmine Batra Director at Arrow Internet Marketing Melbourne & Sydney by Odge

I recently had the pleasure of catching up with Jasmine Batra at the Sydney CeBIT Exhibition.

Jasmine’s company, the award winning Arrow Internet Marketing located in Melbourne with an office in Sydney Australia, is one of the top SEO companies in the country. Arrow specialises in SEO consultation and services, Google Adwords campaign management and Social Media Marketing.

I was lucky enough to catch Jasmine’s SEO workshop at the 2009 WebForward Conference so I took the opportunity to catch up and get her views on the industry in 2010.

Here Jasmine talks about Arrow’s ability of enabling businesses to capitalize on search rankings including the recent changes in the “Caffeine” release of the Google ranking algorithm, the impact of the speed factor, how to evaluate your site against the average speed of other sites and guarantee high quality traffic.

Jasmine also discusses Social Media Optimisation and how Arrow’s clients are seeing the benefit of engaging with customers through Facebook and Twitter.