Episode 2 - Michael Loop of Datarati

Interview with Michael Loop of Datarati at CeBIT Exhibition Sydney 2010

Episode 2 - Michael Loop Marketing Automation & CRM Director at Datarati Sydney by Odge

I recently caught up with Michael Loop at the Sydney CeBIT Exhibition and WebForward Conference. Michael's company Datarati, located in Sydney Australia, specialises in marketing automation, analytics and campaign optimisation. They also represent marketing automation company Marketo.

Michael and his business partner, Will Scully-Power gave a 3 hour workshop "Data-Driven Marketing using Digital Behavioural Data" at the CeBIT WebForward Conference.

Here Michael talks about utilising CRM systems to understand customers and prospects to build a continuing relevant conversation using email, SMS and dynamic content on websites.

Michael also gives his take on the future of online marketing, trends in social media and how it affects marketing, the democratisation of technology and access to information via the internet. Along with the popularity of Facebook, Twitter, and LinkedIn he sees the use of video with live and recorded demonstrations on websites as a great medium that will be the big growth factor for online marketing in the next few years.